What’s the proper way to disclose sponsored content for compliance?

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What’s the proper way to disclose sponsored content for compliance?

Asked on Sep 04, 2025

Answer

Disclosing sponsored content is crucial for maintaining transparency and compliance with advertising guidelines. Sponsored content refers to material that has been paid for by a brand or advertiser, and it's important to clearly inform your audience about this relationship.

Example Strategy: Use clear and conspicuous language at the beginning of the content, such as "This post is sponsored by [Brand Name]" or "In partnership with [Brand Name]." Ensure the disclosure is easily noticeable and not buried within other text.

Additional Comment:

Place the disclosure at the beginning of the content to ensure it's seen before engagement.
Use simple language that your audience will understand, avoiding jargon or ambiguous terms.
Ensure the disclosure is in the same language as the content to maintain clarity.
Review platform-specific guidelines, as some may have additional requirements for disclosures.

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