What are sub-IDs in affiliate tracking and how do I use them?

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What are sub-IDs in affiliate tracking and how do I use them?

Asked on Sep 26, 2025

Answer

Sub-IDs in affiliate tracking are additional parameters that you can append to your affiliate links to track specific details about the traffic or conversions, such as the source, campaign, or specific user actions. They help you analyze which strategies are most effective in driving sales or leads.

Example Strategy: Use sub-IDs to identify which blog posts or social media campaigns are generating the most affiliate sales by appending unique identifiers to your affiliate links.

Additional Comment:

Sub-IDs are typically added to the end of an affiliate link as a query parameter (e.g., "?subid=blogpost1").
They allow you to segment data in your affiliate dashboard, making it easier to optimize your marketing efforts.
Check your affiliate program's documentation for specific instructions on how to implement sub-IDs, as syntax may vary.
Using sub-IDs effectively can lead to better insights and higher conversion rates by focusing on the most successful channels.

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