How do cookie durations affect affiliate commissions?

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How do cookie durations affect affiliate commissions?

Asked on Sep 23, 2025

Answer

Cookie durations significantly impact affiliate commissions by determining how long a referral is tracked after a user clicks an affiliate link. The longer the cookie duration, the higher the chance of earning a commission, as it allows more time for the user to complete a purchase.

Example Strategy: Choose affiliate programs with longer cookie durations to increase the likelihood of earning commissions. For example, if Program A offers a 30-day cookie and Program B offers a 7-day cookie, Program A provides a longer window for conversions, potentially resulting in higher earnings.

Additional Comment:

Cookie durations vary by affiliate program, typically ranging from 24 hours to 90 days.
Longer cookie durations are beneficial for products with longer decision-making processes.
Always check the terms of each affiliate program to understand their cookie policies and how they affect your potential earnings.

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